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Case study · Beauty · Shopify

LARO Cosmetics

A beauty commerce storefront rebuilt around product clarity — cleaner navigation, faster browsing and a shopping journey that respects the product.

Role · Shopify development · UI/UX · ConversionCategory · ecommerce · shopify · uiux
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Live homepage preview of LARO Cosmetics
Outcome

BUILD WITH
PURPOSE.

A storefront that feels considered rather than templated, with a clearer path from discovery to checkout.

Services & technology
Shopify build
UI/UX design
Storefront UX
Product merchandising
Conversion review
Shopify
Liquid
JavaScript
CSS
Project details

FROM CHALLENGE
TO OUTCOME.

ShopifyLiquidJavaScriptCSS

01 · Challenge

The catalog was hard to browse on mobile, and the storefront did not reflect the quality of the products it was selling.

02 · Approach

  1. 01Restructured navigation and collections around how customers actually shop for beauty products.
  2. 02Rebuilt product and collection templates for a calmer, more premium presentation.
  3. 03Tightened the mobile checkout path to remove friction between browsing and buying.

03 · Result

A storefront that feels considered rather than templated, with a clearer path from discovery to checkout.

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