Case study · Luxury fashion · E-commerce
IRIS Contemporary Womenswear
A quiet-luxury womenswear experience reshaped around premium presentation, clearer navigation and a stronger path to checkout.
Role · Website audit · UI/UX · E-commerce · ConversionCategory · ecommerce · uiux · growth
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Outcome
BUILD WITH
PURPOSE.
A more refined digital direction for a contemporary womenswear and luxury commerce brand serving Egypt and the wider Middle East.
Services & technology
UX audit
E-commerce optimization
UI/UX design
Conversion review
E-commerce
UI/UX
CSS
Project details
FROM CHALLENGE
TO OUTCOME.
E-commerceUI/UXCSS
01 · Challenge
The existing site undersold the brand’s premium positioning and made it difficult for customers to move from browsing to buying.
02 · Approach
- 01Ran a full UX audit of the storefront, from homepage to checkout.
- 02Reworked key templates for a calmer, more editorial feel.
- 03Simplified navigation and product presentation to match how a premium customer expects to shop.
03 · Result
A more refined digital direction for a contemporary womenswear and luxury commerce brand serving Egypt and the wider Middle East.
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Fashion commerce and product experience work focused on a clear path from discovery to purchase.